This article, written by Tim Merel, first appeared in the China Daily on December 31, 2010 under the title "Global games there for the taking".
The global video games market is growing rapidly, driven by online/mobile games.
has produced some of the world’s best games companies, which are now looking to international markets for additional growth. This offers a significant opportunity, but investing internationally isn't as simple as they might hope. To explain why, let’s start by looking at the global market. China
A great market for Chinese games companies
The video games industry is big, getting bigger and changing, rivalling
in 2009 ($77B video games vs $85B film global revenue). Online and mobile games should grow total video games market size to $87B in the next five years, and take 50% revenue share at $44B (18% CAGR 09-14F). The historically strong pure console sector is flat to down. Hollywood
Asia Pacific and Europe should take 90% revenue share for online and mobile games (
China 49%, Europe 17%, Japan 14%, 11%). While North America remains important, the dominant market for online and mobile games is and will be South Korea . If you want to be in online and mobile games, if you aren’t in China then you aren’t anywhere. China