Games Investment
Market Transition in 2013
Digital
investment bank Digi-Capital has published its Global Games Investment Review 2013.
Commenting on the
Review, Digi-Capital Managing Director Tim Merel said, “The games investment
market is in transition in 2013.
Online/mobile
games continue to deliver strong growth and returns. Online/mobile games could
grow total video games market size to $83B and take >55% revenue share at
$48B in 2016F (12.2% CAGR 12F-16F). Games market M&A + IPO returns
delivered > 6x investment value return on investment (ROI) between 2005 and
2012. Games IPOs have followed a 2 year cycle since 2005, with potential in
2013/2014 after no substantial games IPOs in 2012.
Games M&A
beat all records in 2012, with record $4B M&A in 2012: +18% transaction
value, -27% transaction volume (83 transactions), +60% average transaction size
($49M) vs prior record 2011 ($3.4B). Games M&A transaction value was led by
MMO (38%), Mobile (27%), Social/Casual (18%), Middleware/Gamification (13%),
Console/PC (4%) and Advertising (<1%). Games M&A transaction volume was
led by Mobile (28%), MMO (20%), Social/Casual (19%), Middleware/Gamification
(19%), Console/PC (12%) and Advertising (1%).
There could be a
games investment gap in the medium term.
There was $853M investment in 2012 (similar to 2010): -57% transaction
value, +9% transaction volume (165 transactions+), -60% average size ($5M) vs
record 2011 ($2B). Games investment transaction value was led by
Middleware/Gamification (35%), Mobile (31%), MMO (18%), Social/Casual (7%),
Console/PC (7%) and Advertising (1%). Games M&A transaction volume was led
by Mobile (39%), Middleware/Gamification (29%), Social/Casual (10%), Console/PC
(10%), MMO (9%) and Advertising (2%). The decline of >$1B in social games
investment equals 94% of the decline from 2011, as VCs abandoned social games
investment (excluding mid-core & social gambling). Some prior VC games
investors exited the market completely after the social games investment bubble
of 2011 burst. We think this has created a disconnect between fundamental
online/mobile games market growth and investment.
Kickstarter
emerged to complement, not replace, VC, amounting to less than 6% of all video
games investment ($49M – video games only, excluding board games), and was
concentrated on PC games (63%) and hardware (23%), with 87% of value in ~7% of
projects.
There was
significant games public market volatility during 2011/2012. Digi-Capital’s
Global All Games Index declined to 87 (31 December 2010 base = 100) from the
start of 2011, with Console Index decline countering positive online/mobile
Indices growth. There was significant volatility across individual Digi-Capital
Game Sector Indices (high/low – 31 December 2010 base = 100): Mobile/Tablet
(179/80), Social/Casual (141/86), MMO (137/96) and Console (103/61). There is
potential for mispricing of both public and private games market assets in
2013.
Games consolidators
are changing towards Asia and a new generation of acquirers. 7 of the 10
largest games M&As in 2012 were made by Chinese, Japanese or South Korean
buyers, and today’s growth companies could become tomorrow’s consolidators.
However, knowledge and relationship gaps remain for M&A/investment between
Asian/Western markets and across games market sectors. We are actively working
with companies to bridge the gap between Asia and the West, as well as across
sectors globally.
Industry dynamics
are changing at an unprecedented rate. Free-to-play could deliver 55% of
mobile/tablet app revenue and 93% of mobile/tablet app downloads in 2016F. The
basis of competition across games market sectors is moving towards free-to-play
and communal (competitive/collaborative) games and business models.
Gamification is attracting significant early stage investment, although much
development remains for that market to achieve its potential.
There is a
consolation prize, as the 8th console cycle could start to reinvigorate the
console sector in 2013. The console games sector declined in 2012, but the 8th
console cycle could start to revitalise the sector if Sony and Microsoft join
Nintendo in 2013. The basis of console games competition could become more
free-to-play, communal (competitive/collaborative) and cross-platform than the
current 7th generation. Our Strategic Review work with console games companies
has given us a keen insight into the potentially substantial opportunities
which the coming generation might bring for the console sector and the games
industry more broadly.
We see great
opportunities during this transitional year, taking us and our games clients
into new markets and ways of doing business in 2013.”
About
Digi-Capital: Digi-Capital is a digital investment bank focused on games across
America, Asia (China, Japan, South Korea) and Europe. Digi-Capital’s Managing
Director Tim Merel could be contacted at tim.merel @ digi-capital.com
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